Kraft Food Company

How to Play Kraft

New York, August 12th (TradersHuddle.com) - Shares of Kraft Foods Inc. ( NYSE:KFT ) closed the trading session at $34.10 near its 50 day and 200 day moving averages currently set at $34.68 and $32.56 respectively. Kraft's price action is above the 200 day moving average but below its 50 day moving average, signaling a possible break out.

Kraft Foods Inc. ( NYSE:KFT ) is a food and beverage company. The Company manufactures and markets packaged food products, including snacks, beverages, cheese, and various packaged food products. Kraft sells products like Velveeta cheese, Maxwell coffee, Oreo cookies, and Oscar Mayer hot dogs throughout the world. The company was founded in 2000 and is based in Northfield, Illinois. Kraft operates independently of Altria Group Inc. as of March 30, 2007.

Kraft price action seems to be setting up for a tight range between the 200 day moving average as support and the 50 day moving average serving as resistance.

A tiered approach to enter the stock, appears to be the best way to maximize possible movements from the stock, as traders could enter Kraft with a small position and wait for the stock to break out above the 50 day moving average at $34.68, where traders could add to their position as momentum builds with the breakout. The flip side will be if support being referenced at the 200 day moving average set at $32.56 breaks it could mean further downside in the horizon for Kraft.

Two Separate Companies for Kraft Foods | Food and Beverages News

Two Separate Companies for Kraft Foods

The board of directors of the popular Kraft Foods Inc. has just announced that they will separate Kraft into two companies. There will be two public corporations wherein one will deal with the snack business and the other will cater to the grocery businesses located in North America. The latter company has an estimated revenue worth $16 billion. The company that would handle the snack business on the other hand, has a $32 billion worth of estimated revenue.

According to Irene Rosenfeld, the CEO and Chairman of Kraft Foods, after they got the results for the second quarter, they just proved once again that their food company benefits a lot from their investments as well as the continuous growth of their business.  They expect that they can maintain to keep this growth and prolong the development of the company at the same time.

Rosenfeld also said that they have strong reasons why Kraft Foods are now two individual companies. The portfolios of these corporations are solid and distinct. He is very confident that both are equipped with the right resources and leadership that could help them maximize its potentials. And now that the company has already been divided, they are now moving on to a new phase. They now have to address the issues and set the strategies that must be at the top of their priorities.

There is no doubt that there will still be huge growth for the global snack business since more and more consumers are demanding for foods that are easy to eat and light at the same time. This is not just for a particular region but all over the world where Kraft distributes its products. The CEO also believes that there will be a significant amount of cash from the grocery business in North America because of the available iconic brands that they could cater to the market.

Pasteurized process cheese in slices, submitted in the 1951 food industries award competition by Kraft Foods Company, Chicago, Illinois

Sold on radio, advertisers in the golden age of broadcasting

International Directory of Company Histories

All Star TV recipes, treasury of good food ideas from the Kraft kitchens

J. L. Kraft, The Founder of Kraft Foods