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Sports shorts: Exeter 11st drop first at N.E.'s

NEW MILFORD, Conn. — The Exeter Junior Baseball League Cal Ripken 11-year-old 70-foot basepath All-Star team lost Sunday, 5-2, to New Canaan, Conn., in the New England regional tournament.

New Canaan's Robby Jones hit a 275-foot three-run homer in the third inning to stake his team to a 3-0 lead it never lost. Exeter scored single runs in the third and sixth innings.

Connor Singh pitched the first four innings for Exeter, allowing three runs. Alex Swett was touched for two runs in the fifth and pitched a scoreless sixth.

Exeter (1-1) will try to stay alive today in a 5 p.m. losers bracket game against Upton, Mass.

On Saturday, Exeter beat Sutton, Mass., 6-2, behind five innings of three-hit, five-strikeout work from Cody Morissette. Exeter did most of its damage in a four-run third, with a two-run triple from Morissette scoring Stan Hultin and Tyler Peel, and a two-run double by Brad Tucker (three RBIs).

MARLBORO, Mass. — The Exeter Junior Baseball League Cal Ripken 11-year-old 60-foot basepath All-Star team had its Sunday losers bracket game in the New England Cal Ripken regional tournament rained out.

EJBL will play the host team from Marlboro today at 2:30 p.m. in an elimination game.

On Saturday, Exeter dropped its tournament opener, 15-3, to Turners Falls, Mass. Exeter fell behind 11-0 before plating three runs.

According to head coach Bruce Fielding, the Exeter team was "nervous at the start and throwing the ball around," and also struggled to defend Turners Falls' bunting offense. Of the first eight runs allowed, Fielding said only two were earned off starter Mike Davey.

Exeter's Sean Lavery had a two-run double in the three-run inning, with hits also coming from Justin Fielding (breaking up a no-hit bid) and Davey.

LONG POND, Pa. (AP) — Brad Keselowski raced all 500 miles of Sunday's Sprint Cup stop at Pocono Raceway with a broken left ankle.

As if that wasn't enough, he somehow managed to win, too.

Competing with a brace on his ankle, Keselowski sped off on the final restart late in the race to pick up his second victory of the season. He gingerly climbed out of his car to celebrate with his crew in Victory Lane.

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The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually greenlighted the campaign.

For 1974 Marlboro dissolved its sponsorship of both teams and became famously associated with theMcLaren team, which brought it its first constructors’ championship and its drivers title for Emerson Fittipaldi. The team was successful through to 1978, with another world champion in  James Hunt in1976 . Following that the partnership went through a dry patch until Ron Dennis’s Project Four Organisation took over the team in 1981. Marlboro-sponsored McLarens dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the drivers’ championship all but one year from 1984 to 1991. After the departure of Ayrton Senna in 1993, Marlboro McLaren did not win a race for three years. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery.

Marlboro also sponsored  Scuderia Ferrari  as secondary sponsor from the mid 1980s as a result of company president Enzo Ferrari, who refused to allow “outside” sponsor brands to appear on his team cars. 5 Years after his death in 1988, Marlboro began to take over as the primary sponsor, which they would be later officially branded as Scuderia Ferrari Marlboro.

In September 2005, Ferrari

The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $1 billion from the agreement. Depending on the venue of races (and the particular national laws) the Marlboro branding will be largely subliminal in most countries. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, now permanently replaced with a variety of barcodes in place of it. Now there are calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari

The controversial barcode designed was recently removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season but the barcode remains on drivers team gear. In January 2011, the Scuderia Ferrari presented a new logo for its racing team. This logo is considered by a specialised F1-websiteas a subliminal advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack.